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- We are Sinch. We’re not just experts in messaging…we’re #1. Our cloud communications platform reaches every mobile phone on the planet - in seconds or less. Customers (and their end-users) need to be able to trust us. Customers trust us to have privacy as a top priority. They trust us to implement the security measures to protect their data. And trust us to not provide information to just anyone…, , Table of Contents, Let’s start at the beginning: who is “we”? So why are we informing you? Sinch as a Controller Sinch as a Processor Next questions: Who provides us with personal data, which information will we have and what will we use the data for? Who provides us with your personal data? We do not process personal data of children We don’t sell personal data. Which information will we have and what will we use…, , Let’s start at the beginning: who is “we”?, The Privacy Statement applies to the processing of personal data carried out by Sinch AB (publ) or any of its subsidiaries (“We”, “Our”, “Us” or “Sinch”). The websites and Portals of Sinch are operated by Sinch Sweden AB unless we state otherwise. We belong to the Sinch Group of which the head office is Sinch AB (publ.) located at the Lindhagensgatan 74 (postal code: 112 18) in Stockholm, Sweden…, , So why are we informing you?, To enable us to fulfil our legal and contractual obligations, to conduct business securely and efficiently and for other specific purposes that are described in this notice, we need to process certain personal information about you (referred to as “personal data”). Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information,…, , Sinch as a Controller, Sinch is what is known as the “controller”. That means that we are responsible for the processing of your personal data and if you want to use your rights, have any questions or complaints concerning what we do, you can contact us. This Privacy Statement outlines the kind of personal data that is processed by Sinch in relation to you, how and why we need this personal data, ensure equal and…, , Sinch as a Processor, Sinch also acts as a “processor” for most of our services. In that case we process personal data on behalf of our customers (which are mainly companies and institutions). As Processor, Sinch will only process Personal Data pursuant to the instructions of our customer. We encourage you to also read the privacy statements and policies of your providers. Sinch does not review, comment upon, or…, , Next questions: Who provides us with personal data, which information will we have and what will we use the data for?, , Who provides us with your personal data?, There are three sources that provide us with personal data: you yourself, Sinch and third parties. We might ask you to provide us with personal data in preparation of the concluding of your new customer agreement or when you are in contact with company within the Sinch Group or want to stay up to date and ask for newsletters. Third parties may also have provided information about you. For example…, , We do not process personal data of children, Protecting the privacy of children is important to Sinch. For that reason, the Site is structured specifically to not attract anyone under 13, nor do We collect or maintain Personal Data on the Site from those who Sinch actually knows are under 13. If Sinch learns or is notified that it has collected information from users under the age of 13, Sinch will immediately delete such Personal Data. If…, , We don’t sell personal data, As a matter of policy, We do not sell or rent any of your information to third parties for any advertising or marketing purposes. We may disclose your information in the normal course of providing Our services or sending of Information (so towards subprocessors that act on behalf of Sinch)., , Which information will we have and what will we use the data for?, We will only process this personal data to fulfil the purposes stated in this notice and the Data Processing Matrix below, and to comply with the law and what is necessary according to law in each jurisdiction. Please note that this privacy statement does not cover our career website as this website has a separate statement. Purpose Personal data type and source Legal ground Retention time or…, Directly from you and/or via third party and/or created by Sinch Legitimate interest and/or required by law As long as required in accordance with applicable law To defend the legal position of Sinch. Contact data; such as phone number, email address, address, name, company, position, contact preference and any other information that you may provide to Sinch or is created during our communication…, , How long will you process my personal data?, We only keep your personal data as long as necessary for the purposes that are described above in the Data Processing Matrix: as long as we have a legitimate interest, to comply with the relevant law in your country or fulfil a legal request by a supervisor authority. Most of the time, how long we need to keep the data is decided by law on a local/national level. It can however be that there are…, , Who has access to my personal data?, , Sinch Internal, Personal data will only be available to authorized employees holding a position that requires them to process personal data to perform their work. These employees will only be granted access in accordance with the principle of “least privilege”, meaning that our personnel will only have access to personal data that is strictly necessary for the purpose of the processing to perform their work. Due…, , Authorities, Sinch may need to provide personal data to relevant authorities (e.g. social insurance agencies and the tax authority) in accordance with mandatory law, in order to fulfil legal obligations in the jurisdiction where we (in the future) employ our employees and/or when we get a request of an authority. We will only do this when we have a legal ground to do this and will ensure to take appropriate…, , Companies engaged by Sinch, In addition to the Sinch Group internal companies, your personal data may also be transferred to and processed by third party providers and suppliers which perform services for Sinch (also known as “data processors”), to enable these companies to perform the services requested by us. Services which may be requested include the provision of infrastructure and IT devices, insurance, administration…, , To which kind of countries will my personal data be transferred?, Even within the Sinch Group, your personal data may be transferred to countries outside of the European Union. To ensure that Sinch compliant with legislation and Sinch Group’s current policies regarding transfer of personal data, and that we take the appropriate measures to keep your personal data secure, Sinch uses a data processing agreement that fulfils the requirements set by the GDPR, in…, , Legal and Authority requests, Our customers and Authorities require us to have processes and procedures in place to ensure that we only provide information when we are required to do so. Sinch however also knows that it is our responsibility to fulfil requests of authorities whenever the law obliges us to do so. Sinch acknowledges that there is a fine line here that requires internal documentation and thorough assessment and…, , What are my rights with regards to my personal data?, , Right to access and rectification, You have the right to request access to the personal data relating to you. This includes the right to be informed whether personal data about you is being processed, what personal data is being processed, and for which purposes we use the personal data. You also have the right to request rectification or add personal data if you feel that the personal data that we are processing, is inaccurate or…, , Right to erasure, You may also request that your personal data be erased if e.g. the personal data is no longer necessary for the purposes for which it was collected, the processing is unlawful, or the personal data has to be erased to enable us to comply with a legal requirement. There are other circumstances where your personal data can be erased; please contact us if you would like to find out whether your…, , Right to object and blocking of data, You are also entitled to object to certain processing or request that the processing of the personal data be restricted or blocked if you believe the personal data may not be correct, if you believe the processing is unlawful, or if you believe that Sinch no longer needs the personal data for the purposes stated in this policy. We would like to inform you in advance that there are however two…, , Right to revoke, If you have provided us with consent to process or transfer certain data, you have the right to withdraw your consent under the GDPR at any time. The withdrawal of consent shall not affect the legality of the processing carried out based on the consent until such withdrawal. You can contact our Data Protection Officer (DPO) via [email protected] if you want to revoke your consent., , Right to data portability, If you request access to personal data about you that you yourself have provided and if the personal data is being processed automatically with your consent or in accordance with a contract between you and Sinch, you may request that the data is provided in a structured, commonly used and machine readable format and you may also request that the personal data is transmitted to another controller…, , How do I make use of my rights?, If you want to use any of the rights that are listed above, you can contact our Data Protection Officer (DPO) via [email protected] . You can use the same contact details if you should have any questions in relation to the processing of your personal data. If you want to send our DPO something by normal mail, you can use the same address as where Sinch AB is established. This is valid for all…, , What should I do if I have any questions or complaints?, If you have any questions, the Data Protection Officer of Sinch Group can be reached via [email protected] . You, of course, also write to our Data Protection Officer if you have a complaint and you have the right to file a complaint with the relevant authority in the country where you live, work or where an alleged infringement of the GDPR has occurred. For Sinch AB (publ.), the relevant authority…, , Changes to this Privacy Statement and Cookie Statement, We reserve the right to modify this Privacy Statement and the Cookie Statement at any time, so please review it regularly. If We make changes to this Privacy Policy or the Cookie Statement, We will post the revised statement on the website and other places We deem it to be appropriate. If we change the material content of the statements, We will summarize these within the next statement. All such…Tipo: Legal page
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- About Covington Creative, Covington is an award-winning technology consulting firm. We are global leaders in enabling organizations using Sinch Contact Center to achieve measurable efficiency gains, and deliver a massively improved Customer Experience to their end-customers, driven by the unique combination of Sinch technology and our expertise. Our services span the full lifecycle, from technology advisory and solution…Tipo: Partner
- Healthcare facilities rely on voice services to communicate internally and share vital information with patients. Downtime and poor-quality communications not only impact the effectiveness of patient care provided, but they often increase operational costs. Plus, with healthcare organizations in the United States requiring HIPAA compliance to protect patient privacy, creating a unified and…, Challenge: Uniting disparate telecom systems following M&A-powered growth, , After expanding through M&A, the institute had to unite telecom services throughout every location and accommodate remote workers without risking compliance. The facility also aimed to improve uptime, quality, and cost-effectiveness. Newly acquired facilities had various disconnected voice solutions, such as on-premises systems and third-party UCaaS platforms. Chris Patterson, director of…, Solution: Team’s Direct Routing powered by Sinch and Synoptek, , Finding the right Direct Routing partner led the Institute’s director to Sinch. We worked closely with Florida Orthopaedic to discover the Institute’s precise needs, then recommended involving our partner Synoptek to streamline the entire process. Together, we explored how to unite all of the institute’s locations under one roof while meeting the organization’s unique compliance, reporting, and…, Results: A cohesive, cost-effective, and reliable telecom system ready to handle future growth , The institute’s new solution successfully united disparate phone systems, maintained compliance, improved voice quality, enhanced reliability, and even reduced operating costs. The organization is on a cost-per-call model, which makes more sense for its usage than the typical price-per-user model since many employees are with patients more than they are online or on calls. The company saw a 73…, zero hours of disrupted service, , allowing employees to consistently be available for patients. “It always puts a smile on my face to get a user on the Teams platform for the first time and hear comments like, ‘I can’t believe how clear the audio is’ and ‘I can understand patients so much better,’” says Patterson. “Users were weary of transitioning to headsets thinking the voice quality would be poor, but without exception,…, 32% reduction, in time spent managing patient calls, too. SharePoint integration allowed easier tracking, classification, and responses to patient inquiries. The Teams transcription feature improved collaboration with medical assistants to address calls and voicemails as a team. Additionally, the company is still growing, and onboarding new facilities can now move as fast as the business can accommodate. New…Tipo: Customer Story
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- Sinch Voice Online Privacy Notice, Effective Date: This Privacy Notice is effective on 9/1/2022. Your privacy is important to Inteliquent, Inc. (together with its parent Onvoy, LLC, and all of Onvoy LLC’s relevant subsidiaries, as further clarified in this Privacy Notice, “Sinch Voice,” “we,” “us”, “our”). This Sinch Voice Online Privacy Notice (this “Privacy Notice”) describes the personal information (“Personal Data”) we collect…, Applicability of this Privacy Notice, This Privacy Notice applies to the Personal Data we collect as more specifically described in the section below entitled “Our Role with Respect to your Personal Data.” We collect this data through: The following web sites (collectively, the “Websites” or individually, a “Site”): www.inteliquent.com Inteliquent Careers Website Inteliquent Customer Portal (“Customer Portal”) Inteliquent API…, Our Role with Respect to your Personal Data, Depending on the Personal Data which we process, Sinch Voice can be either a data controller (“controller”) (or a “business” as that term is used in some privacy laws like the CCPA) or a processor (or “service provider”). This Privacy Notice only applies where we are a controller. When Sinch Voice acts as a controller, we decide how and why Personal Data is collected and further processed. When…, What Personal Data We Process and How We Obtain It, The table below describes the categories of Personal Data we have collected about you in the last twelve months when we act as a controller. The CCPA requires us to categorize the Personal Data we collect into a few groups, contained below: The types of Personal Data users of our Websites and/or Mobile and Desktop Apps may submit include: Personal data we collect, process, or store How we obtain…, Via Call/ Message Detail Records (or Similar Communication Logs):, phone number of calling party/ message sender, phone number of called party/ message recipient, time and duration of call, time of message, message contents (from message logs if related to messaging), IP Address, SIP username and password, Call/ Message Detail Records (or Similar Communication Logs):, We collect this Personal Data from our Customers’ end users (and the end users of other entities) during the course of providing our products and services and retain and process it as a controller only where we do so outside of the scope of the provision of our products and services to our Customers., Via Websites:, Name, email address, mailing address, phone number, username, account number, password, job title, company, Websites:, We collect this Personal Data from our Customers and prospects during the order process, registration for, and use of our services., Via Desktop and Mobile Applications, : Name, email address, mailing address, or phone number, username, account number, password, Desktop and Mobile Applications:, We collect this Personal Data from our Customers through their use of our services Desktop and Mobile Applications., Via Log Files:, As is true of most websites, we gather certain information automatically, Interactions via telephone, email and other communication channels:, Log Files:, This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site., Via Tracking Technologies:, Sinch Voice and its partners may use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our Site…, Tracking Technologies:, Sinch Voice’s Customer Portal collects information under the direction of its Customers, and Sinch Voice has no direct relationship with the individuals whose personal data it processes. If you are a customer of one of our Customers and would no longer like to be contacted by one of our Customers that use our service, please contact the Customer that you interact with directly. As described more…, From Marketing:, A real name, postal address, Internet Protocol address, email address, product interest, or other similar identifiers., Marketing:, Cookies placed on our Websites and Desktop and Mobile Applications as described in our Cookie Statement; communication sent by you (as a Customer or prospect) via our Websites or by email; tradeshows/ conferences; publicly available websites (for example LinkedIn or industry websites); and vendors that provide website analytics and account-based marketing platform services. Data Category:…, Cookies, A “cookie” is a small file stored on your device that contains information about your device. We may use cookies to provide basic relevant ads, website functionality, authentication (session management), usage analytics (web analytics), and to remember your settings, and generally improve our websites and Services. We use session and persistent cookies. Session cookies are deleted when you close…, Lawful Basis for Processing, We must have a valid reason to use your Personal Data. This is called the “lawful basis for processing”. When we process Personal Data based on the instructions of our Customers, our Customers must determine the appropriate lawful basis for processing your Personal Data. To learn about their lawful bases for processing your Personal Data, please read the applicable privacy policy of your service…, How We Use the Information We Collect, We use your Personal Data to: Send promotional materials, promotional merchandise or other marketing communications; Send you an order confirmation; Assess the needs of your business to determine suitable products; Send you requested product or service information; Respond to Customer service requests; Administer your account; Respond to your questions and concerns; Improve our website and…, How Long We Keep Your Personal Data, With respect to the data processing operations where we act as a controller, we will retain your Personal Data for the period necessary to fulfil the purposes outlined in this Privacy Notice unless a longer retention period is required by law, for legal, tax or regulatory reasons, or other lawful legitimate purposes. We will also delete your Personal Data upon a verifiable request to delete the…, How We Share the Information We Collect, Sharing With Third Parties We may share your information with third-party business partners for the purpose of enhancing our products and services which we provide to you. Sharing with Service Providers We share your information with third parties who provide services on our behalf to help us with our business activities. These companies are authorized to use your personal information only as…, We do not sell your Personal Data to third parties., We do not sell your Personal Data. However, in connection with our services, we may transfer your Personal Data to third parties. Some of these third parties may be located outside of the jurisdiction in which you are located. When the Personal Data is protected by data privacy laws, we will comply with the laws that govern such transfer. That means we may either ask for your explicit consent to…, Other Disclosures of Your Personal Data, We may disclose your Personal Data to the extent required by law, or if we have a good-faith belief that we need to disclose it in order to comply with official investigations or legal proceedings (whether initiated by governmental/law enforcement officials, or private parties). If we are required to disclose your Personal Data to governmental/law enforcement officials, we may not be able to…, Customer Proprietary Network Information (“CPNI”), With respect to Sinch Voice’s provision of telecommunications-related services for our Customers in the United States, on behalf of whom we act as a processor, Sinch Voice complies with the Federal Communications Commission’s rules related to CPNI. In providing these telecommunications-related services for our Customers, which may include transmitting and routing voice calls, Sinch Voice protects…, Security, The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once it is received. We have implemented administrative, technical and physical safeguards designed to protect the personal information you provide under this Privacy Notice against accidental, unlawful, or…, What Privacy Rights Do You Have?, You have specific rights regarding your Personal Data collected and processed by us. Please note that you can only exercise these rights with respect to Personal Data that we process about you when we act as a controller or as a “business” under the CCPA. This is when Sinch Voice decides why and how your Personal Data will be processed, and not our Customers. To exercise your rights with respect…, Right to Know What Happens to Your Personal Data, This is called the “right to be informed”. It means that you have the right to obtain from us all information regarding our data processing activities that concern you, such as how we collect and use your Personal Data, how long we will keep it and who it will be shared with, among other things. We are informing you of how we process your Personal Data with this Privacy Notice. We will always try…, Right to Know What Personal Data We Have About You, This is called the right of access. This right allows you to ask for full details regarding the Personal Data we have in our possession. You have the right to obtain from us confirmation as to whether or not we process Personal Data concerning you, and, where that is the case, you have the right to obtain a copy or access to the Personal Data and certain related information. Once we receive and…, Right to Change Your Personal Data, This is called the right to rectification. It gives you the right to ask us to correct without undue delay anything that you believe is wrong with the Personal Data we have on file about you, and to complete any incomplete Personal Data., Right to Delete Your Personal Data, This is called the right to erasure, right to deletion or the "right to be forgotten". This right means you can ask for your Personal Data to be deleted. Please select the Data Subject Access Request link within the Trust Center menu selections, to proceed with processing of a request by our Privacy department. Sometimes we can delete your information, but at other times we cannot. For example,…, Occasions Where We Cannot Fulfil a Deletion Request Under the GDPR or the CCPA, The GDPR and the CCPA allow us to deny a request to erase your Personal Data if we or our service providers need to retain the Personal Data to: a) Complete the transaction for which we collected the Personal Data; b) Fulfill the terms of a written warranty or product recall conducted in accordance with federal law; c) Provide a good or service that you requested, take actions reasonably…, Right to Ask us to Change How We Process Your Personal Data, This is called the right to restrict processing. It is the right to ask us to only use or store your Personal Data for certain purposes. You have this right in certain occasions, such as where you believe the data is inaccurate or the processing activity is unlawful. This right enables you to ask us to suspend the usage of Personal Data about you, for example if you want us to establish its…, Right to Ask Us to Stop Using Your Personal Data, This is called the right to object. This is your right to tell us to stop using your Personal Data. You have this right where we rely on a legitimate interest of ours (or of a third party) to process your Personal Data. Also, you have the right to object at any time to the processing of your Personal Data for direct marketing purposes. We will stop processing the relevant Personal Data unless: (i…, Right to Port or Move Your Personal Data, This is called the right to data portability. It's the right to ask for and download Personal Data about you that you have given us or that you have generated by virtue of the use of our services, so that you can: Move it; Copy it; Keep it for yourself; or Transfer it to another organization. We will provide your Personal Data in a structured, commonly used and machine-readable format. When you…, Right to Withdraw Your Consent, Where we rely on your consent as the legal basis for processing your Personal Data, you may withdraw your consent at any time. If you withdraw your consent, our use of your Personal Data before you withdraw is still lawful. If you have given consent for your details to be shared with a third party, and wish to withdraw this consent, please also contact the relevant third party in order to change…, Right Not to be Discriminated Against for Exercising your Privacy Rights, We will not discriminate against you for exercising any of your privacy rights. Unless the applicable data protection laws permit it, we will not: Deny you goods or services. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties. Provide you a different level or quality of goods or services. Suggest that you may…, Right to Lodge a Complaint with a Supervisory Authority, If the GDPR applies to the processing of your Personal Data with us, the GDPR grants individuals to lodge a complaint with a supervisory authority if you’re not satisfied with how we process your Personal Data. In particular, you can lodge a complaint in the Member State of the European Union of your habitual residence, place of work or of an alleged violation of the GDPR., Response Timing and Format of Our Responses, We will confirm the receipt of your request within ten (10) days, and in that communication, we will also describe our identity verification process (if needed) and when you should expect a response, except when we have already granted or denied the request. Please allow us up to 30 days to reply to your requests from the day we received your request. If we need more time (up to 90 days in total…, Choice, Social Media. Our Site includes social media features and widgets, such as Twitter, LinkedIn or Instagram buttons that run on our Site. These features and widgets may collect your IP address, which webpage you are visiting on our Site, and may set cookies to enable the feature and widget to function properly. Social media features and widgets are either hosted by a third party or hosted directly…, Changes to this Privacy Notice, We may update this Privacy Notice to reflect changes to our information practices. If we make any material changes, we will post the revised Privacy Notice to this Site. We will also update the “Effective” date. We will post a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices., Contacting Us, If you have any questions or comments about this Privacy Notice or our processing of your Personal Data, please contact us at [email protected]., European Union/ UK Representative, We have appointed VeraSafe as our representative in the EU/ UK for data protection matters. While you may contact us, VeraSafe can also be contacted on matters related to the processing of Personal Data. To contact VeraSafe, please use this contact form: www.verasafe.com/privacy-services/contact-article-27-representative/ or via telephone at: +420 228 881 031. Alternatively, VeraSafe can be…, VeraSafe Ireland Ltd. (for EU), Unit 3D North Point House North Point Business Park New Mallow Road Cork T23AT2P Ireland, VeraSafe United Kingdom Ltd. (for UK), 37 Albert Embankment London SE1 7TL United Kingdom, Data Protection Officer, We have appointed VeraSafe as our Data Protection Officer (DPO). While you may contact us directly, VeraSafe can also be contacted on matters related to the processing of Personal Data. VeraSafe’s contact details are:, VeraSafe, 100 M Street S.E., Suite 600 Washington, D.C. 20003 USA Email: experts@verasafe.com Web: www.verasafe.com/about-verasafe/contact-us/Tipo: Legal page
- Did you know that there’s an easy way to reach an audience of potentially billions? With SMS marketing, you can engage with your customers on the channel they most want to use. Consumers spend more and more time on their mobile devices, and they love hearing from businesses by SMS. In fact, 89% of people say they want two-way conversations via messaging channels and apps rather than talking on…, What is SMS marketing?, Short Message Service (SMS) marketing is the act of sending marketing materials through text messages., With text message marketing, a business can share a variety of marketing and sales materials with customers, including: Promotions News New product rollouts Shipping information Here are a few ways you might use SMS marketing: If a customer has opted in, send them a text each week to remind them of your weekly specials. Include a link to your website or app so the customer can explore and…, Types of SMS marketing, There are many different types of SMS marketing campaigns, but here’s a quick breakdown of a few important kinds of messages you might come across as you prepare your SMS marketing strategy., Promotional text messages, Promotional SMS messages advertise products, services, deals, coupons, or events to a subscriber base. Marketers use promotional SMS to drive sales, increase brand awareness, or engage customers. They often include calls-to-action like making a purchase, visiting a website, or taking advantage of a limited-time offer. For example, a retailer might send their most engaged subscribers promotional…, Transactional text messages, Transactional SMS messages are operational in nature and provide a customer with information like order confirmations, shipping notifications, account updates, and payment details. These messages keep customers informed about purchases, accounts, or transactions related to your business. An ecommerce site might send a transactional text message about delivery options after a purchase, or maybe a…, Benefits of SMS marketing, Marketers sending text messages love the speed and instant customer attention they provide. Last-minute sale? Send a quick text, and your subscribers know about it in moments. Announcing a new product? Plan an SMS message to go out when the rest of your campaign drops. It’s easy to think that this kind of marketing costs a lot and takes forever to make it play nice with other systems, but that…, Instant reach, If you had to guess how often people check their mobile phones each day, would you say a dozen times? Maybe 50 or 60 times? Try 140+ times per day. And when they do check it, they engage with SMS faster than almost anything else – 95% will read and respond within three minutes! , Supercharged KPIs, SMS marketing campaigns top the charts in terms of high-result KPIs, with text campaigns having an open rate of 98% compared to 20% for email marketing campaigns. Other types of well-performing marketing channels have click-through-rates of about 5%. According to SMS Comparison, text message marketing has an average CTR of 19% . Clearly, when it comes to captivating, connecting, and engaging…, Scalable and cost-effective, SMS empowers marketers to send messages without many barriers. Unlike crowded, pay-per-click or social media ads, SMS ensures visibility and readability of your marketing messages. What's even better? With SMS, you can get your point across to two customers or to your entire SMS subscriber base – feel free to send only as many messages as you need to keep costs in check., SMS marketing best practices , Building and maintaining a brand is all about communication. Text messages are a great way to communicate with customers on a channel that’s familiar and convenient. Before you kickstart any type of mobile marketing campaign, you’ll need to build a list of phone numbers of people who have given you permission to send them SMS messages. You should only be sending messages to people who have…, Make it easy to opt in (and opt out!), Like email marketing, SMS marketing requires clear consent. When sending both promotional and transactional messages, it’s important to give subscribers clear opt-in and opt-out instructions. Customers are usually quite protective of their phone numbers, and they have to opt in for business to send them text messages. In the U.S., TCPA and CAN-SPAM laws make it very clear how businesses need to…, Offer a relevant, personalized message, Personalize the messages you send based on each customer’s unique relationship with your brand. Use that data (like demographics, purchasing habits, or previous interactions) to make texts more personal. By tailoring messages to your target audience, you’re not just sending messages – you're forging a genuine connection. Whether you send them a “happy birthday” message, a product recommendation…, Timing is everything!, Be wary of time zones, as sending text messages at the right moment ensures you’re not reaching customers with a late-night and possibly intrusive notification. One to three messages a week are enough to keep people engaged without being spammy. If you aren’t sure if you should send an SMS message, put yourself in their shoes. Think about what would genuinely grab your attention and enhance your…, Automate the essentials, Successful SMS marketing starts with automation. Automating communication saves you time and ensures that your customers get the right messages at the right time. The most successful SMS strategies almost always have these automated texts set up: Welcome campaign Abandoned cart message Browse abandonment message Win-back campaign or inventory alerts You’ll also be able to automate other…, Don't forget your call-to-action, Texts are usually conversational and informal, which makes it easy to forget your CTA. To see the best returns, make sure you’ve made it clear what you want subscribers to do. Every text should drive action: Buying something Entering a giveaway Using a coupon code Adding an appointment date to their calendar SMS marketing dos and don'ts for a successful campaign that drives conversion., Powerful text marketing strategies to try , Now that you’ve seen the benefits of text marketing and know some of the best practices to get started, let’s take a look at some of the ways top global brands have used SMS to boost engagement while increasing profits., Customer loyalty programs and rewards, Who doesn’t want loyal customers? If you want to show them how much you appreciate them, make texts a part of your loyalty or rewards program. You can send discounts, reminders about special events, or other information. You can even integrate SMS messages into your app to reach out and engage the most loyal customers. Studies show that 90% of customers already say that they’ve gained value from…, Hyper-personalized promotions, Everyone loves a deal, especially for something they were already interested in. Use SMS as a part of your omnichannel customer engagement strategy to send promotions based on a user’s unique history with your brand. Check out how Nissan Europe uses a personalized SMS messaging strategy to re-engage their loyal customers with relevant offers based on their maintenance needs or even based on the…, Discounts, specials, and seasonal sales, SMS marketing messages are one of the fastest ways to tell your customers about discounts and special offers. The high open rate means that you’re likely to see high engagement with your specials, even if they’re last minute. Offer incentives to encourage people to sign up. Send them one-time coupons, early access to new products, or other can’t-miss deals if they opt in. Using this strategy…, Remarketing, Remarketing is one of the most important, and one of the most difficult parts of digital marketing. Remarketing ads and abandoned cart emails are still crucial, but nothing is as immediate as SMS remarketing messages. Some examples of effective remarketing texts include: Abandoned cart reminders: Include a special discount code to help the customer decide. Purchase follow-ups: Send order and…, Customer surveys and reviews, Getting good feedback about your business is vital for growth and continuous improvement. While review sites let you see what people think of your business, they may not get to the heart of what you want to learn. Because they’re self-directed, you may not find out about a customer’s favorite features or how they learned about your company. , Customer surveys can do just that., You get to ask the questions that are most important to you: Ask about your latest marketing efforts, their purchases, or the support they received – your call! When you have your survey ready to go, an SMS message gets it to people fast. And remember: Send personalized surveys so you don’t blast your customers with questions that may not apply to them. Then you’ll be able to make decisions…, Sending secure information, Text messaging helps get important messages to your customers right away, without them having to deal with unnecessary paperwork or delays. For example, you can use SMS as a part of a 2FA process to help customers get back into their accounts. You can also use it to send PINs, security alerts, and even appointment reminders. Here’s how that works in practice: Banks like Triodos Bank Spain use…, Get started with SMS marketing today, Now that you know how powerful SMS marketing can be, isn’t it time to make texting a part of your strategy? Text marketing helps improve customer satisfaction and can lead to a great ROI if you have the right platform – one that’s designed to help you succeed. For an in-depth look at what you need to consider to choose the right one, check out our guide on everything you’ve ever wanted to know…Tipo: Blog Article
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