“Simjacker” has recently been grabbing many telecom and security related headlines, and for good reason. When Adaptive Mobile Security announced last week that they’d uncovered a SIM based attack, which they named Simjacker , it highlighted a type of vulnerability that’s been a growing threat to telecom network security for some time. Although the name Simjacker is new, and when mentioned…, How to protect your network against Simjacker (and other threats), The good news is that there are solutions available to protect your network against Simjacker and other next generation threats. A Signaling Firewall complemented by an SMS Firewall with a deep filtering capability is still the best form of defense against attacks on your network and your subscribers. Read our Signaling Threats: SS7 and Beyond whitepaper to learn more about the risks that exist…
Type: Blog Article
The most successful enterprises are defined by their ability to communicate. Today that means meeting consumers where they hangout - online, on multiple platforms. Businesses routinely push out sales and marketing messages via SMS messaging , email and social media for example. They’re also increasingly embracing new richer channels like OTT chat apps and RCS . But consumers no longer respond to…, Discover → Compare → Consider → Commit → Retain, When scrutinizing this journey as a customer experience, there are many relevant touch-points between these stages where the skilful use of messaging could boost engagement and satisfaction. It’s also essential to look at where friction occurs in the journey. At what stage do you lose customers? At the cart? At the moment of contract renewal? During the on-boarding process? Where, when and why do…
Type: Blog Article
Sinch is very pleased to announce that we have acquired myElefant, a cloud-based software platform that uses rich, interactive messaging to deliver awesome customer experiences. The purchase extends Sinch’s comprehensive set of CPaaS products and services, which includes SMS , RCS, WhatsApp Business API , personalized video, voice and an award-winning tier-one mobile operator network. myElefant’s…
Type: Blog Article
Hot on the heels of the acquisition of cloud-based SaaS platform, myElefant, Sinch is very pleased to announce that we have acquired Brazil’s third-largest SMS connectivity provider, TWW . Brazil is an incredible place. It’s the largest country in Latin America by population, GDP, and size. It’s also home to the Carnival, Caipirinhas and the most successful national team in world football history…
Type: Blog Article
10-Digit Long Codes will vastly impact the A2P market in the year 2020 This was just one takeaway from Sinch’s most recent webinar: 10DLCs: What You Need to Know . Our discussion focused on the evolving landscape in which brands are communicating with their customers in the A2P SMS channel today, and how the policy changes outlined in 2019 will impact future campaigns for both enterprises and end…
Type: Blog Article
In a landscape that has brands worldwide revising their advertising and marketing budgets annually, it stands to reason that the "how much" has become less relevant than the strategic direction for the hard-won budget. According to Mary Meeker’s 2019 Internet Trends Report, digital ad spend is up 22% . While it’s not shocking that we spend far more hours looking at our devices than any other ad…
Type: Blog Article
With the launch of our WhatsApp API we felt it was a good time to release our new documentation site . The old documentation site just wasn’t capable of providing the service you deserve, it was time for a refresh. The first release of our new documentation pages brings better search results, re-organised content to help you find what you need more quickly, and design changes to ensure the…
Type: Blog Article
Did you know that Facebook are closing down their Account Kit service? If your business has an app and uses verification services for securing log in via 2FA or verifying new downloads / signups, this news could well affect how you manage accounts for the remainder of 2019 and into 2020 – so take note! Many businesses use Account Kit to secure log in via 2FA or to verify new app registrations…
Type: Blog Article
We’ve proudly been sponsoring and supporting the Singapore national indoor cricket team over the past few years, thanks to our very own Rajiv Chandrasekar being a key member of the team. Our first foray into the glitz and glamour of cork hitting willow came at the 2017 WICF World Cup, where Rajiv skippered his nation to the Plate playoff. A year later, the Australasia Cup was the tournament under…
Type: Blog Article
In this first part of a series of two blogs we’ll dive into our latest research report to take a look at how consumers are using messaging and what the future looks like. As far back as 2015, pundits predicted the imminent rise of rich texting, or RCS . The new protocol would revolutionize how consumers and companies communicate via texting. Rather than sending a one-way, plain text (or using…, Access/permission, : Even with access to a mobile phone number, many consumers don’t allow or “turn on” notifications. In the US, for example, where banking notifications are widely available to consumers, fewer than half (42%) have set up mobile bill pay alerts. , Awareness, : In some cases, consumers simply aren’t aware that a messaging feature is available, despite clear indications they are open to the idea. This is something we’ll review in much more detail in part two of this series of blogs in a post entitled Analyzing the mobile messaging opportunity gap - 3 key takeaways . The future looks bright for messaging Despite today’s usage rates, consumers are…
Type: Blog Article
