Type: Podcast
This page provides information about the sub-processors that Sinch has engaged in accordance with the Sinch Data Processing Agreement (DPA) to provide processing activities on Customer Personal Data (as defined in the DPA) on behalf of our customers. Which sub-processors will apply to an individual customer will depend on the type of service the customer uses (Sinch Service) and the region that…, Third Party Entity, Hosting Location; Sinch Region (if applicable), Sinch Service, Activity, Notes, Amazon Web Services Inc. Messaging: Australia; AU1 Brazil; BR1 Canada; CA1 Ireland; EU1 Germany; EU2 Sweden; EU6 USA; US1, US2, US6 Voice and Video: Australia, Brazil, Germany, Singapore, USA General, Messaging, WhatsApp, Messenger, Instagram, Rich Messaging (incl. Conversation API, Kakaotalk, LINE, WeChat, Telegram, Sinch Push Notification), Flows, Sinch Live Chat, Voice and Video, A2P…, Sinch Entity, Hosting Location and Sinch Region (if applicable), Sinch Service, Activity, Notes, Sinch America Inc (US) US Messaging, Rich Messaging (incl. Conversation API, Kakaotalk, LINE, WeChat, Telegram, Flows, Sinch Push Notification) Service Provisioning and Support Sinch Denmark Aps (Denmark) EU Messaging Service Provisioning and Support Sinch Operator Software AB (Sweden) EU Messaging, VAS, Policy & Charging, SMS Firewall, Signaling Firewall, A2P Monetization Customer…
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The biggest retail sales and marketing event of the year is just around the corner – Black Friday. This is the time to meet big sales goals and earn large chunks of your annual revenue. But the results of all of your hard work largely hinges on how well you get the attention of your potential customers. That means implementing some effective Black Friday campaign ideas as part of your digital…, What is Black Friday marketing?, Black Friday refers to the day after Thanksgiving, a U.S. holiday that comes on a Thursday about a month before Christmas. The marketing for this day often extends beyond the Black Friday sales to the following Cyber Monday, and sometimes through that entire week. It’s the biggest shopping weekend of the entire year. In 2022, consumers spent over $9 billion just in the realm of e-commerce, and…, 1. Personalize everything, Demonstrating genuine care for individual preferences and interests is paramount for building loyal customer relationships after a lead or contact has given you their personal information. Beyond the content that you deliver, personalization also includes reaching out on their preferred communication channels. This is one reason that a multichannel approach is so effective. If you don’t know…, Personalized countdown timer messages, leading up to Black Friday that also factor in time zones, if applicable. , Sneak peaks about exclusive deals, for your text and email subscribers – featuring products aligned with their interests and demographics. , Reminders of prior purchases, featuring Black Friday deals on related items. For some inspiration, watch this video interview of a Nordic online retailer, Parfym.se , and how they used email and SMS to send personalized Black Friday campaigns that boosted engagement by nearly 100%!, 2. Create a sense of urgency, Black Friday shopping inherently has a compelling, unique sense of urgency, so you can easily capitalize on that during this time of year. Here are some ways to reach people on their mobile devices: , Send time-sensitive alerts, about a giveaway or flash sale to tease a chance for consumers to snag a can’t-miss deal. , Push out a series of SMS messages, that count down the days until Black Friday. , Update subscribers about limited-time or expiring deals, like free gifts, or on how much inventory is left for a hot item. Black Friday marketing deal to create a sense of urgency Mobile marketing can help create a sense of urgency for Black Friday deals. You can do this with SMS/MMS, email, and with messaging channels like WhatsApp. To fine-tune your approach, learn the differences between SMS and MMS marketing., 3. Holiday gift guides , You can create personalized holiday gift guides featuring product recommendations that align with the customer’s stated interests or demographics. Send these out via channels like email, text, and WhatsApp, which bypass all the mass media marketing that’s so easy to miss and ignore. That way, more of your customers will engage with your promo or deal. You can make your mobile marketing messages…, 4. Re-engage previous customers with exclusive deals , It’s typically much easier to sell to loyal customers again than to win new ones. So engage your previous customers directly using your existing communication channels. Send them special offers and exclusive deals based on their previous purchases. Here’s an easy way to get that done:, Use MMS or RCS to include high-quality product images, sent to subscribers who haven’t purchased something in a while. Since these potential Black Friday shoppers have opted in to hear from you, make these deals exclusive to subscribers of whatever channels you use so they’ll be motivated to remain subscribed. Here are some tips for growing your SMS/MMS subscriber list ., 5. Make it really, really easy for customers to reply , When customers have questions, they want a reply and an easy way to continue the conversation until they have the information they need to make a decision. They also prefer being able to quickly find what they’re looking for, which is an ongoing challenge for online businesses and e-commerce. The problem is, you can’t afford to keep a huge number of reps on staff to handle so many interactions…, Send order confirmations and shipping updates, , and encourage customers to reply to these with questions or requests for assistance related to their efforts. , Give real-time updates on inventory, , allowing customers to place orders or reserve items (and if you do this with RCS, you can include images and quick replies directly in their inbox!). , Inform customers about in-store events, , early bird sales, or promotions, and let them reply to RSVP or ask for event details. , Communicate loyalty program updates, and encourage customers to inquire about their loyalty status or redeem rewards through replies. , Continue the support post-purchase, by following up with customers to ensure their satisfaction, and allow them to provide feedback if they encountered issues. Here’s an example of how frozen food retailer Picard used RCS to deliver a conversational customer experience that led to a 42% increase in customer engagement – a huge win for their holiday marketing campaign!, 6. Make your customers feel like VIPs, Email has long made it possible to deliver exclusive and personalized content to subscribers. People feel special and experience delight when they get deals and offers that no one else gets. Black Friday is a great time to deliver this type of experience, because you can tell customers in advance what’s coming so they can get excited about it and plan to purchase from you. For instance, in the…, 7. Use a chatbot, Chatbots allow customers to get answers to their questions right on the spot, when they’re in the midst of making a buying decision. Conversational AI chatbots can integrate with your website, product inventory, and conversational messaging channels to help customers find what they want quickly and easily. Chatbot conversation inspiration for Black Friday marketing campaigns Orion Mall built a…, integrate with conversational channels like WhatsApp and Facebook Messenger, , so each customer can engage with you in the way they most prefer and can get the quickest answers. See more conversational messaging tips . , 8. Send cart abandonment reminders, Black Friday is a busy time for holiday shoppers. Even with all the deals and engaging experiences you may try to deliver, some customers will still end up leaving items in their shopping carts. They may have found something else to buy instead or have chosen a competitor. But it’s just as likely that they simply meant to checkout later. Send abandoned cart emails to make sure that more of…, This is one of the highest-ROI marketing tactics you can use., Automated abandoned cart emails cost almost nothing to produce and seem less intrusive than typical promotional emails, and yet they can result in tons of easy revenue you would have otherwise missed. In addition to emails, you can also send abandoned cart SMS messages to boost sales. And whether using text or email, sometimes a small discount code or gift card can motivate the shopper to…, Get started with your Black Friday marketing campaign, Winning new customers on Black Friday isn’t all about partnering with the right influencers, discovering winning hashtags, or even beating the competition with the best Black Friday offers. Much of it is simply about reaching your audience effectively. The companies and brands that get creative in using a multichannel approach to target customers during Black Friday will have the most success.…
Type: Blog Article
While billions of people send texts each year, there are other messaging channels that offer a lot more, like Rich Communication Services (RCS). But what is RCS messaging and how does it work? RCS was built as a replacement for MMS and SMS messages. It allows Android users to enjoy many of the same features as those using Apple’s iMessage system. While RCS was first conceived 15 years ago, its…, What is RCS messaging?, RCS is a messaging protocol for Google/Android users with chat features that are similar or superior to Apple’s iMessage. In RCS chats, live chats that include multimedia (think a web browser, maps, and other images) can take place between businesses and the user’s native inbox (like Android Messages). While more people than ever are using SMS, it has its limitations (the first text was sent…, Is RCS chat only for Android phones? Will Apple/iOS ever adopt RCS? , Currently, Apple doesn’t support RCS on iOS. However, with large carriers like Verizon in the US announcing its collaboration with Google, we have hope that both Android and iPhone users will have access to RCS messaging in the future., Where is RCS messaging used?, RCS has full coverage in the USA, Canada, Mexico, Brazil, UK, Germany, France, Spain, Italy, and India. Other countries offer full support via Google’s RCS services or partial support, with a selection of local mobile operators providing RCS. Android has more than 70% of the global market share, which means engaging Android users with the best, most interactive messaging available is a smart…, RCS vs. SMS and MMS vs. OTT messaging apps, To understand the differences between RCS and text messaging, it might be helpful to first understand the differences between MMS and SMS . The primary difference is that, while MMS messages allow for multimedia attachments, RCS offers a much more interactive experience. RCS messages work with other elements of a smartphone, like a web browser, maps, and other apps, to offer the engaging…, Exciting rich communication services features, What does RCS do better than SMS texting? Well, just about everything! , Better security, better branding:, Fully verified sender IDs means that mobile subscribers always know exactly who they’re talking to. Secure, branded messages build trust and drive better engagement., Higher text limits: , SMS messages are limited to 160 characters, while RCS allows you to send 250,000 characters at once., High-resolution images and videos: , Grab attention with gorgeous photos, captivating videos, gifs, carousels, and other dynamic features right in the native messaging app., Larger files:, Send files up to 10MB in size., Cross-app connectivity:, Send messages that open in browsers, maps, and other applications., Group chats: , Connect securely in group messages with friends, family, and team members without requiring another chat app. , Why RCS chat is a game-changer for your company and your customers, RCS lets you build more engaging content and provide a better CX for those with RCS-enabled devices. Time and time again, RCS has been proven to lead to higher cart values, more conversions , and higher engagement than any other type of mobile messaging. , User-focused features , What does RCS mean for users? A better customer experience , more options, and increased security when messaging. Here are a few more benefits of RCS to user experience: , Verified senders :, Users won’t have to worry about whether or not a message sent by a brand or enterprise is legit when it’s sent through RCS. , No extra downloads:, All new Android devices have built-in RCS, so messages from verified businesses can go to the native messaging inbox instead of needing a separate app. , Message reactions, read receipts, and typing indicators:, These features were once only found in Apple’s iMessage ecosystem, but now they’re available on Android, too. , Larger file sharing:, Sending different kinds of files is easier when you don’t have to use email or send it through another system. , Verification builds trust, To be able to send RCS messages, businesses must be verified. This process reduces spam and increases trust in verified senders. Recently, Google announced that RCS Business Messaging will replace Verified SMS in another step towards making RCS the new standard. For your customers, when they know that you’ve been verified, they can trust the messages that they get from you. , More features mean better engagement , Interactive and personalized features (as well as multimedia assets) mean better engagement . Instead of sending a link to a product on your site or directing a customer to your online booking portal, you can do it right in the message. When you make things as easy and fast as checking your texts, people will take advantage of what you offer them. For example, you can send RCS messages that…, Better reporting , Thanks to built-in analytics, you’ll be able to see who’s reading your messages and who isn’t. Handset delivery receipts , open rates, and read rates give you more in-depth information about the status of messages. Knowing when, where, and if your messages are being delivered will help you keep tabs on the performance of your messages. Another benefit of better reporting is more data to use —…, Personalized UX , Personalizing your messages for individual users isn’t just a dream anymore. By using chat histories, analytics, and other data, you can design better customer profiles. With better profiles, crafting compelling messages for automated responses or designing better marketing materials suddenly gets much easier. , Reliable fallbacks, What happens if someone doesn’t have strong enough service or connection to WiFi when you send them an RCS message? The messages will then be delivered through a fallback protocol or another app, including SMS, MMS, or WhatsApp . In short, your messages will always get to your customers, one way or another. Illustration showing what businesses can do with RCS messaging , How RCS messaging can grow your business, Like most other kinds of marketing and support, the ability to grow your business using RCS is only limited by your imagination and your budget. It’s good to remember just how powerful these messages can be — do you know any other form of outreach that’s as big a part of your customers’ daily routine as their text inbox? Neither do we. , Promotions and specials , Provide up-to-the-minute information on sales and promotions tailored to a customer’s tastes. With the added functionality of RCS, you can send them to your website, or give them directions to your location. You can even have them choose what they want and order it right from your message! How Macif uses RCS messaging Here’s a real-life example: Macif , an insurance company with over 5 million…, Real-time updates, RCS allows your customers to engage with a conversational service (including live support or AI chatbots), for instance, to schedule or change appointments. You can also provide directions, sports scores, and shipping updates as they happen. , Account alerts , One of the most powerful ways to use RCS is to send account alerts. While many of these alerts have been limited to SMS or apps in the past, now you can send fraud alerts, payment posting messages, and service reminders right to your customers’ message inbox, with links and options for how to proceed. , Personalized recommendations , Personalization is one of the most important parts of any communication or marketing strategy. Rich messages built around unique customer profiles lead to better engagement and sales. Create a profile for your customers based on past purchases and behavior to provide relevant, helpful recommendations. Handset showing an RCS messaging campaign done by Nissan Here’s another real-world RCS messaging…, 3 tips to build a great RCS strategy, A good RCS strategy is similar to SMS , push notification , and messaging app strategies. But it’s also different because it combines a lot of the features found in other channels into one. , Know what problems you’re solving or what you’re trying to communicate, Don’t send RCS messages without a specific purpose. Whether you’re giving access to a sale or sending an account alert, you need to make every message actionable. Luckily, the advanced features of RCS lets you create powerful CTAs. Segmenting messages by type is a good place to start: , Informational messages:, These can be fraud alerts, account balances, 2FA messages, or any other communication that provides information customers have asked for or need to be aware of., Marketing or transactional, messages:, With these messages, you can invite customers to a sale, follow up on an abandoned cart, or help them with a purchase or return. , Take cues from successful past campaigns and add new features and interactivity, If it isn’t broken, don’t fix it. But there’s nothing that says you can’t (or shouldn’t) make your relevant, useful messages look and work better. That’s a good way to think of an RCS campaign — a souped-up version of an SMS or email campaign that takes full advantage of new, rich features. , Make use of the customer data you have , Combine CRM data, chat and order histories, and the results of customer surveys to build profiles that paint a fuller picture of who your customers are. From there, your team can devise and implement marketing and support strategies., Getting started with RCS messaging, What’s the best way to start out strong with this exciting new channel? , Research how others in your field are using RCS., If your competitors aren’t using the channel, take the plunge and get in on the ground floor of what’s almost guaranteed to become one of the most powerful tools in the upcoming years. , Find an API that connects your platforms., Unifying all of your communication channels into a single omnichannel system doesn’t have to be complicated. Sinch’s Conversation API lets you add other channels and scale as needed — which is exactly what you’ll need as your RCS strategy could mean directing customer communication across channels. , Build a strategy., Use your data and previous messaging use cases to build better support, marketing, and sales processes. Sinch makes it easy! Automate customer care and conversations with Chatlayer for improved efficiency and better CX. , A/B test your strategies., Once you’ve implemented new strategies, test them out. Start with a small group to iron out any major headaches and then expand out. Capture as much data as you can to inform future decisions. , Roll them out and refine them., Keep improving your strategies as you gain more experience and let customers tell you directly what they’d like to see in your messages. As RCS messaging continues to gain ground, you can make great strides with this channel. Learn more about RCS and how you can use it to engage customers with other conversational messaging channels in our guide . And when you’re ready to talk all…
Type: Blog Article
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We all have a twin — not the kind that shares your birthday, but a digital twin living online. This online doppelganger is a crucial part of our lives, helping us connect, work, and shop. But just like us, our digital other can fall into the wrong hands. It's where online identity fraud comes into play. Come with us, if you dare, as we take a deep dive into the world of online identity fraud,…, Getting to know online identity fraud , What is online identity fraud? Online identity fraud is when someone takes on the identity of someone else online. It can take many forms, from credit card fraud to stealing someone's entire online persona. It's a sneaky crime using the cover of the internet and sophisticated hacking techniques to trick both individuals and businesses. The fallout from online identity fraud When online…, The here and now of online identity fraud , The rise of online identity fraud Online identity fraud has been climbing the charts in recent years. According to a report by Javelin Strategy & Research , identity fraud hit a record high in 2020, affecting 13 million consumers (about twice the population of Arizona) in the U.S. alone. Fraudsters' craftiness and the increasing amount of personal data available online contribute to this…, What's next for online identity fraud? , The changing face of fraud As technology evolves, so do the tactics of fraudsters. We're seeing an uptick in the sophistication of online identity fraud techniques, including the use of artificial intelligence and machine learning to sneak past security measures. The double-edged sword of new tech Emerging technologies like blockchain and biometrics are exciting for their potential to boost…, Future predictions for online identity fraud , Navigating the digital landscape: opportunities and challenges As we look to the future, the landscape of online identity fraud is expected to evolve and potentially intensify. With our lives becoming increasingly digitized, the opportunities for fraudsters multiply. The continuous advancement of technology may also give birth to novel forms of fraud we must be prepared to confront. However,…, Sinch Verification: Your proactive solution , Meet Sinch Verification Sinch Verification is a comprehensive solution designed to protect businesses from online identity fraud. It offers a range of verification methods, including SMS , voice, flash calls, and data verification, providing a robust line of defense against fraudsters. With Sinch Verification, you don't have to choose between security and conversions. We've built our…
Type: Blog Article
One of the biggest events in finance is fast approaching, and we couldn’t be more excited! Money20/20 features the world’s best and brightest in business, focusing on what’s on the horizon in the world of FinTech, FinServ, and banking. It’s no secret the financial industry has been rocked by the increasing shift from real-world interactions and brick-and-mortar branches to online, digital…, Can’t miss Money20/20 sessions , This year’s agenda is chock-full of panels, conversations, and presentations from the most influential players in the FinTech space. We’re looking forward to hearing what these movers and shakers have to say about what’s happening in the industry and where things might be headed. Here are our top session picks you won’t want to miss! , Preparing for an AI and emerging tech revolution , Panel:, Caroline Louveaux (Mastercard), Navrina Singh (Credo AI), Sheila Colclasure (IPG) , Why we’re excited:, AI is transforming our world, whether we like it or not. This session will dive deep into privacy concerns, the legal landscape, and how businesses should gear up for this tech revolution responsibly. Get ready to navigate the AI wave with advice from industry experts, then stop by the Sinch booth for real-world applications of AI-powered conversational messaging for banking and financial…, AI financial advice will change everything , Presenter:, Jessica Chen Riolfi (Uprise) , Why we’re excited:, Did you know that 9 in 10 customers want personalized financial advice from their bank, but only 3 in 10 actually receive it? (Sinch did the research – you can get more CX insights from our report .) With today’s tech, you can make financial advice more accessible to more customers. Discover how AI is powering this revolution and talk to Sinch about how we can help build stronger relationships…, AI and data and tech adoption...Oh my , Presenters:, Christian Mitchell (Northwestern Mutual), Lareina Yee (McKinsey & Company) , Why we’re excited:, The financial industry is rapidly evolving, and keeping up with digital transformation and customer expectations can be overwhelming. The good news is that solutions are available on the market to help you overcome the complexity of delivering best-in-class digital experiences. Join this session to get the conversation started, then swing by the Sinch booth with any unanswered questions. , Banking infrastructure summit: building a modern technology stack , Presenter:, Travers Clarke-Walker (Thought Machine) , Why we’re excited:, Keeping up with technological developments and shifting customer needs can be a challenge for banks and financial services companies. With complex legacy systems and customer demand for seamless connections, banks need a serious upgrade to stay competitive. Luckily, the market is bursting with new age solutions that provide simple, flexible, and scalable communications APIs. Check out how…, The future of fraud prevention is digital , Panel:, Penny Lee (Financial Technology Association), Megan Gonzales (Cash App), Chinue Richardson (Stripe), Nic Calldwalder (Chime) , Why we’re excited:, Online banking is booming, but so are digital fraud attempts. Banks and financial services companies need to provide digital communications that are seamless, but also secure. That’s why it’s crucial that your CPaaS partner goes above and beyond when it comes to data protection and compliance. Sinch has extensive experience preventing fraud for FinServ, from streamlining SMS Verification for…, Badge pickup , Your Money20/20 badge is your passport to the event, so make sure badge pickup is at the top of your to-do list. You’ll receive an email a few days before the show with all the details you’ll need to know when collecting your badge. If you get in before the event begins on Sunday, you can pick up your badge at pre-registration on Saturday, October 21. Otherwise, badges will be available for…, Helpful resources, Money20/20 Connect: Once you’ve registered for Money20/20, you receive full access to the Money20/20 AI matchmaking tool that gives you the entire event at your fingertips. Use the tool to match and message with decision- makers, book and accept meeting requests and build your personal agenda. Money20/20 agenda-at-a-glance: Take a peek at all the content, networking, and meetups happening at…, Once you’re at Money20/20 , Viva Las Vegas! Enjoy your time in the world’s neon capital by exploring The Strip – 4.2 continuous miles of casinos, restaurants, hotels, and more! Check out Money20/20’s recommendations for top restaurants and attractions. And if you’re looking to bundle your business and pleasure, be sure to take advantage of Money20/20’s Money Row . You’ll have the opportunity to network in three of The…
Type: Blog Article
Customers engage with your brand across different e-commerce channels every single day. You’re probably used to reaching your customers on social media, in apps, and via email and text campaigns, but these channels might not offer your customers a valuable experience unless they’re connected to each other. Only 3% of customers want their experience to be as automated as possible. The rest are…, What is omnichannel e-commerce?, Omnichannel e-commerce is an approach to retail that harnesses different channels to meet different customer segments where they are. If it sounds familiar, that might be because it has the same foundations as omnichannel retail , but sets its sights strictly on the growing e-commerce market. Instead of including a brick-and-mortar presence in the equation, omnichannel e-commerce focuses only on…, Omnichannel vs. multichannel e-commerce, The difference between omnichannel and multichannel e-commerce is that an omnichannel approach creates a consistent and connected experience for customers across channels, while a multichannel approach offers different channels that aren’t connected. Omnichannel gives companies the resources to meet customers where they’re at and offer seamless customer service on any channel . , Omnichannel, Multichannel, Advantages:, Customer-focused, flexible, seamless, and easy to scale Clear path for communication to reach customers where they are, Disadvantages:, Might be unnecessary for brands with customers who only use one channel Channel-focused and difficult to change communication channels While multichannel e-commerce prioritizes the customer’s preferred channel, it doesn’t maintain continuity in the customer’s journey across channels. Omnichannel takes a truly customer-centric approach that prioritizes their experience. This makes omnichannel e-…, How omnichannel will benefit your e-commerce business, As e-commerce takes an increasingly larger slice of the retail sales pie, it’s more important than ever for brands to get creative. An omnichannel e-commerce approach can boost traffic and sales, improve data collection, and create a smoother, more consistent experience for customers., 1. Uptick in traffic and sales, By engaging with customers across channels, you instantly increase convenience. If customers don’t have many barriers to accessing the information they need, they might be more likely to go through with a purchase. In fact, 63% of shoppers already insist on researching online before a major purchase — so why not meet them there?, 2. Smarter user data collection, When you offer customers several interconnected ways to communicate with your brand, you’re able to draw a more complete picture of their tastes and preferences than you would if they were only using your app or a chatbot on your website. In fact, when it comes to the full customer experience , almost 9 in 10 customers say two-way conversations are important to them. Conversational channels are a…, 3. Consistent customer experience, Omnichannel e-commerce keeps the conversation going when a customer who reaches out on Instagram ends up on your website browsing products and opts in for email or text alerts. The next day, you can send them an email with a discount code and a link to an item they viewed or added to their cart. This way, you reach customers on their preferred channel and keep things in sync when they hop over to…, 4 ways to diversify your online strategy, While omnichannel e-commerce continues to heat up, companies can stay ahead of the curve by developing a dedicated cross-platform strategy. Here’s how., 1. Keep the focus on the customer, An omnichannel e-commerce strategy revolves around customer centricity , which is the capacity to understand the customer, their journey, and their needs, and to place them at the center of all sales-related goals and decisions. Aim to make the customer journey easy to understand and navigate through, and focus on building trust and prioritizing their needs. Connecting to the baseline reason why…, Company doing this well:, Luxury fashion house Zadig & Voltaire wanted to create a five-star customer care experience. The brand implemented a message management solution to make its customers feel heard across channels., 2. Use channels that make sense for your brand, It can be tempting to thrust your brand onto the newest social media network in hopes of riding a wave. However, it’ll serve you best to thoroughly evaluate your options and note which communication channels your customers are actually using. Having thousands of followers on TikTok does no good if your target audience still has a landline phone., Company doing this well:, Its customers wanted to engage via mobile messaging, so AAA (American Automobile Association) overhauled its communication practices with an SMS solution that enabled two-way messaging., 3. Streamline your presence across channels, If your customer can’t be sure that you’re the brand they mean to contact, then your brand won’t be successful in building the trust needed to carry that customer through and make a purchase. Omnichannel means your brand’s presence on different platforms will be consistent and recognizable., Company doing this well:, To help businesses stand out in a competitive market and build strong relationships with customers across channels, martech solutions company Sureshot added a conversational messaging API to its portfolio. Now it’s easy for Sureshot’s clients to build an omnichannel presence!, 4. Personalize, personalize, personalize, We know by now that putting the customer at the center of the experience is the key to any successful omnichannel strategy. The customer isn’t just a generic title, though; each customer is unique, and you should aim to let them know that you understand their unique needs better than your competitors. One way to achieve this is by personalizing your messaging through various channels., Company doing this well:, The automobile industry has a slow-burn customer life cycle that led to decreased engagement across traditional channels for Nissan Europe . To shake things up, Nissan used a personalized SMS solution that could harness its CRM data to personalize mobile messaging and target its customers anywhere they were., The future of e-commerce is omnichannel, Ready to diversify your online presence and engage with your customers on the channels that suit them? Sinch’s solutions let you enable meaningful conversations across all the channels your customers use so you can enrich every step of their purchase journey. Explore our solutions to learn more, or check out our latest consumer research for retail and e-commerce for more insights into what’s…
Type: Blog Article