credence®

Marketing automation gives marketers the ability to create consistent, personalized cross-channel engagement journeys that deliver a unified customer experience. It helps enterprises to deliver the right content, at the right time to customer

Credence® enables marketers to create dynamic segments, schedule or trigger campaigns in real time, track engagement, perform A/B testing, and provides near real time reports to ensure marketing process becomes more effective.

Credence® offers multi-channel support which can be used to design multi wave campaigns across SMS, Email, WhatsApp, browser push notifications, mobile push notifications, automated voice calls. Apart from this, Sinch is 

Credence® offers multiple options for updating data. Enterprises can opt for direct DB integration, use Credence® APIs, or opt for automated file exchange. All of these options can be used on stand-alone basis or enterprises can go for combinations.

Credence® has well-defined processes for ensuring data security. It is one of the reasons why Sinch is the preferred choice for some of the leading names in BFSI. Credence® is deployed on premise and enterprises can implement their own infosec guidelines to ensure adherence to corporate IT policy. Apart from this, the system supports encryption for data at rest, enables role-based system access, provides for PII masking and restricts access from outside enterprise’s domain. Sinch conducts periodic VA/PT tests to ensure a secured environment for all customer data

No specialized training or coding knowledge is required. Credence® provides a very easy to use UI for designing campaigns, where simple drag and drop method is available for creating campaigns. Flow controls can be used for in-campaign criteria checks, routing decisions, passing information to APIs, selecting communication channels in a quick and easy way.

Our ML modules work on campaign data to identify and update channel and time preferences as shown by message recipients. Credence® enables marketers to not only send the messages using channels preferred by each individual recipient but also ensures such messages are sent at the recipients’ preferred time.

Credence® captures all customer engagement data and provides comprehensive reports on key campaign KPI’s. User can access the data and report summary from UI or automate emailing of reports to their ID’s.