What does it take to be a leader in tech? Which vendors are best positioned to help you meet your business goals and drive sustainable growth? Published annually, the Gartner Magic Quadrant positions technology providers within a specific market based on their Abilty to Execute and Completeness of Vision to help businesses find the right solutions to their present and future challenges. The…, CPaaS is making waves in the enterprise communications space , With digital communication channels on the rise, enabling meaningful connections between brands and their customers at scale is getting more and more complex. Therefore, the need for solutions that combine simplicity, flexibility, control, and personalization capabilities while addressing enterprise-wide use cases — like CPaaS — has never been greater. In the September 2022 Gartner Market Guide…, 3 ways CPaaS helps transform enterprise customer communications and drive sustainable growth , CPaaS caters to a large range of enterprise communications needs. Whether you’re looking to boost the impact of your marketing efforts, enhance service delivery, enable secure user verification, or deliver next-level customer care, this powerful technology can help you reach your goals and strike the right balance between robust capabilities, agility, and simplicity. , 1. Simplify your communications infrastructure , Evolving legacy communications tools to keep up with changing business requirements is costly and time-consuming. CPaaS takes the headache out of the picture, allowing businesses to quickly integrate the communications features they need into existing applications. This means you don’t need an entire IT team to get up and running! , 2. Meet shifting customer expectations , CPaaS also gives businesses the flexibility they need to build a customer-centric organization and adapt to changing needs and engagement preferences. Communications APIs make it easy to scale up and enable interactions on any channel your customers use, so you can deliver seamless communication experiences at every step of their journey. , 3. Optimize operational efficiency , From smart contact centers to conversational AI or marketing automation, CPaaS can be a true game-changer in streamlining internal processes and empowering your teams to work more efficiently, all while optimizing costs. While CPaaS adoption is increasing tremendously, finding a trusted partner remains challenging for many organizations — that’s where the Gartner Magic Quadrant comes in. , Sinch in the Gartner Magic Quadrant for Communications Platforms as a Service (CPaaS) , The Gartner Magic Quadrant brings answers to all the key questions businesses might have when considering investing in a CPaaS solution: What are the strengths and cautions of the CPaaS vendors available on the market today? Which are best positioned to support your present and future use cases? What should you consider when choosing a CPaaS solution? In the 2023 Gartner Magic Quadrant for…, Get your copy of the full report , To learn more about the 2023 Gartner Magic Quadrant for CPaaS and why Sinch was named a Leader, download the full report below. Now, back to building the future of enterprise customer communications! * Source: Gartner Market Guide for Communications Platform as a Service by Lisa Unden-Farboud, Brian Doherty, Daniel O’Connell, and Ajit Patankar, published September 19, 2022. Gartner, Magic…
Type: Blog Article
In a world full of fraud in business communications , wouldn’t it be nice if there was a way to know you’re speaking with the right person? The more we conduct our lives online, the greater our need for verification solutions that protect our identities and data. One-time passwords (OTPs) and two-factor authentication (2FA) are effective solutions for protecting users on a global scale. In fact…, What is a one-time password (OTP)?, A one-time password (OTP) is an identity verification tool for authenticating users logging into an account, network, or system. A user is sent a password containing a unique string of numbers or letters that can only be used once to log in. Used or not, these password codes expire after a short period of time. As their name suggests, one-time passwords can only be used once and expire after a…, How does a user get a one-time password?, For the end user, getting an OTP code is quite easy, making the experience secure but effortless. Here’s a common scenario: A customer attempts to log on to their online banking account from their phone. The bank doesn’t recognize their device. To protect the user’s information they offer to send a verification code via text message , phone call , push notification, or email . After the…, How does a one-time password work? , Whenever a user tries to access a system or perform a transaction on an unauthenticated device, an, OTP generator, and an, authentication server, work together using security tokens (or shared secrets) to verify their identity. First, the OTP generator uses a hashed message authentication code (HMAC) algorithm to create a new, random code for each access request. As the name implies, all OTPs only work once, but the unique password will either be hash-based (HOTP) or time-based (TOTP). , HOTP vs. TOTP , The main difference between a, hash-based OTP, (HOTP) and, time-based one-time password, (TOTP) is the moving factor that changes each time the algorithm generates the code. Hash-based OTPs: The moving factor is a counter, which is generated based on the total number of OTPs created Passwords are generated with an algorithm Like taking a ticket in line at the bakery, the number is included in the password Passwords expire after use or a new OTP is requested Are also known as…, Are one-time passwords secure? , Passwords are a vulnerable form of identity verification. In fact, in 2023, 74% of business data breaches were attributed to the “human element,” including weak or stolen credentials. So, how can businesses help their customers keep their passwords safe? Well, the first step is certainly educating them on best practices – things like never sharing a password, never using the same password for…, What are the benefits of OTPs?, OTPs are highly versatile, leveraging the widespread use of mobile devices to reach users across the globe. They can be delivered through varied and convenient channels , making them accessible and user-friendly. With OTPs, organizations can offer their users a secure, scalable, and hassle-free authentication experience, safeguarding sensitive information and instilling trust in their digital…, Stop identity thieves in their tracks, Businesses that utilize OTPs for user authentication make it far more difficult for someone to break into a customer or employee’s account and steal personal information. As a demonstration, let’s consider what happens when an unauthorized person attempts to access another’s online account. The rightful user receives a code that they didn’t request. Now that seems strange. While the…, Highly improbable for others to guess, For such a simple idea (four to eight random numbers), OTPs are remarkably effective at mitigating the risks that come from weak password security. Let’s look at this mathematically. If you issue a random six-digit code, an identity thief has to guess each number correctly within a short expiration window. That means 10 possibilities (zero through nine), six times (10x10x10x10x10x10). In…, Gives your IT support a break, We’ve all got dozens of passwords and usernames to remember. Who hasn’t forgotten at least one? From the streaming service account to online newspaper subscriptions, it’s no small task keeping track of all that info. It’s human to be forgetful. Without alternative verification methods , IT staff or customer care will get called in to help people regain access to their accounts, and that time…, Easy for organizations to integrate and scale , Using verification APIs , organizations can easily build OTPs into their apps and products. In just a short amount of time, these programmable verification integrations can quite literally pay for themselves by: Safeguarding against internal and external cybersecurity threats by militating risk factors for unauthorized internal access, or external threats due to bad actors trying to obtain or…, Improves the user experience, Any organization’s reputation is built on customers trusting their brand, and according to our research , 73% of consumers feel a high level of trust when their information and accounts are secure. No business wants to tell their customers that their data has been compromised, right? Multi-factor authentication solutions like Sinch’s SMS Verification API provide security at scale and a buttery…, Endless OTP use cases and examples, Okay, not exactly endless, but pretty close. With verification more critical than ever , we’re seeing more and more industries opt for two-factor authentication methods supported by OTPs to verify user identities. Some of the industries that are successfully transforming the user validation process include: , Financial services and digital banking:, In the financial realm, OTPs ensure secure login and transaction verification , safeguarding users' credit card information, funds, and sensitive data. , Retail and e-commerce :, E-commerce platforms use OTPs to validate customer identities during payment processes and confirm transactions, reducing the risk of fraudulent transactions. , Healthcare :, The medical industry can use OTPs to ensure secure access to patient records and confidential information. , Insurance and employee benefit providers:, Insurers can use OTPs to validate and verify claim submissions and access to other important documents. , IT services, : Information technology services can use OTPs as an additional factor, along with regular credentials like username and password, for user authentication when employees log in to systems, networks, or applications. , Business administration:, OTPs can secure access to confidential documents, or in workflows that include approval processes; , Government services:, OTPs add another layer of security for individuals logging in to government portals or applications to access services like tax filing, permit applications, or benefits enrollment. Across industries, some additional useful applications of one-time passcodes include validating users when they take certain actions, like: Authenticating their identity Authenticating a device Registering as a…, Learn more about one-time passwords (OTPs) and user authentication, Level up your authentication and verification knowledge in an evolving cybersecurity landscape: Why you should blend 3 verification methods SIM farms and data protection The fight on phishing The importance of data protection and authorized messaging routes For those really looking to nerd-out, check out our whitepaper on Two-factor authentication. Otherwise, contact us anytime to…
Type: Blog Article