Globally, more than 23 billion SMS messages are sent every day – millions of people communicating with each other and with businesses. That’s hardly surprising since SMS is the most trusted of all messaging channels, and the most ubiquitous – every handset on every network has it baked in as a standard feature. Have we reached peak SMS? Smartphones and new platforms like OTT chat apps are…
Type: Blog Article
Companies have long since realized how enterprise messaging is an essential part of any solid communication strategy. High volume SMS sent to customers or employees, application to person (A2P) easily trumps any other channel for open rate and response. Historically marketers had a few communication channels at their disposal, typically SMS and email. The communication process on offer was,…
Type: Blog Article
OTT (over-the-top) applications are now the primary channels for P2P (person-to-person) communication, while SMS continues to be the mainstay of application to person (A2P) enterprise messaging which is effective because it is ubiquitous, secure and the most trusted format by consumers. Enterprises will send 2.8 trillion A2P SMS messages by 2022 with revenue of $26.6 billion. At the same time,…, Operators now need to invest, Getting RCS to market has been a slow process. To date, the GSMA lists 75 mobile operators worldwide (including KDDI , NTT Docomo , KT , SK Telecom and Globe Telecom in the APAC region) that have adopted its Messaging-as-a-Platform (MaaP) and Universal Profile specifications within their networks, so that RCS is enabled. But there is still some way to go as many mobile operators have…
Type: Blog Article
We supported a Future of Mobile Summit at MWC19, a panel session hosted by Nick Lane from Mobilesquared, which featured none other than our very own Chief Evangelist Robert Gerstmann. Robert was in great company, with the likes of spokespeople from Google, mySalesforce, RealNetworks and Vodafone. The reason for the panel session? To dive into what messaging looks like now, and what it might look…, What’s the state of the enterprise messaging market?, There’s lots of market predictions flying around at the moment, particularly when it comes to RCS and how it’s set to impact the enterprise messaging space. With estimations that a full RCS roll out could generate $41 billion, it’s no wonder everyone wants a piece of the pie!, Is the future of enterprise messaging omnichannel?, In short the panel agreed that yes, it is. Ultimately it’s up to consumers to decide which channels they want to communicate on – everyone will have their own preference, so it’s important to be active across all channels to stay relevant. Robert commented “Consumers are shaping the future direction (of the market). Brands need to delight consumers, and MNOs and service providers like Sinch have…, Is RCS the future of enterprise messaging?, Vodafone Global Head of Smart Communications, Oscar Gallego strongly believes that this is the case for 3 specific reasons: reach, trust and the ecosystem. Robert agreed, urging MNOs to get a move on with the roll out, stating that “Sinch’s customers are already asking where they can get messages out today.”, What role will AI play in the future of messaging?, General consensus was “that artificial intelligence is central to the evolution of the channel”, with Eugene Oksman, Vice President & GM Messaging at mySalesForce making the bold statement “brands that don’t invest in AI will be replaced by start-ups that do.” If you’d like to check out the full video of the panel session, you can find it on the MEF site here .
Type: Blog Article
The new identity integrates all the products and services that were previously marketed under the CLX, Symsoft, Sinch, and Vehicle brands within a single new offering, designed to redefine how enterprises engage and interact with their customers. That’s important because today’s consumers want to talk to brands and businesses in the same way that they talk to their friends and family members. It…
Type: Blog Article
Telemedia had a chat with our very own Robert Gerstmann, to get some valuable insight on RCS - who are the early adopters, what industries are they working in, and what do they stand to gain from RCS. All is revealed in this short video, filmed on the Sinch stand at Mobile World Congress 2019 in Barcelona. Robert also gets his crystal ball out and looks into the future, discussing which countries…
Type: Blog Article
Our VP Operator Relations, Pedro Carmo e Silva took some time out at the recent GSMA WAS#9 event to talk operator messaging trends with The Fast Mode. Take a look at the video for insight on how the operator messaging market is set to grow in the coming years, what challenges operators are up against, and how they’re tackling them.
Type: Blog Article
You may have seen a lot of information circulating in the US about 10-Digit Long Codes over the last few months. Long Numbers have been around for a long time and are nothing new in the messaging industry, so why are they being talked about so much now? 10DLC is the acronym assigned to the carrier sanctioned long code traffic. First, 10DLCs are set to become more important in the US market than…
Type: Blog Article
We recently sponsored a session at the Enterprise Connect Expo in Orlando, Florida, where Michael Ahern, Sinch VP Customer Development & Strategy spoke on the subject ‘The Revolution in Customer Communications is Here: Personalized Mobile Video Messaging with MMS and RCS’. Check out the recording and presentation to find out just how sexy the future of messaging really is!
Type: Blog Article
In 1995, the average SMS user sent 0.4 texts per month. Twenty-five years later, it’s a feature of everyday communication that’s as familiar as making a slice of toast. More recently of course, OTT messaging apps like WhatsApp and Viber have surged forward in the P2P space, yet in enterprise communications application to person (A2P) SMS has endured and continues to grow. Sinch’s own research,…, 1. Smartphones have changed consumer behavior, Pew Research estimates that, more than 5 billion people, around the world have a mobile device (approximately two thirds of us), over half of these are a smartphone. While it’s true that people in advanced economies are more likely to have smartphones, and are more likely to use the internet and social media than people in emerging economies, penetration of mobile devices breaks down as 76% in advanced economies vs 45% in emerging. Of course, the rise…, 2. The increased use of A2P messaging in customer facing industries, A2P SMS is a quick and reliable way to reach consumers at every stage of their interaction with a company, making it ideal for any customer facing industry. One major benefit is that customer service functions can now be operated out of hours and on demand. A, consumer study, by West UC, found that 70% of respondents want more convenient customer service options to support 24/7 lifestyles, whilst 74% agree that it’s frustrating when customer service is only available during working hours. In areas like banking and financial services, which are increasingly facing disruption and churn from startups, customer service is the key battleground for winning and retaining…, Accenture estimates, the cost of customers switching due to poor customer service is $1.6 trillion. The, Digital Disconnect In Customer Engagement, report goes further. It found that 52% of customers have switched providers due to poor customer service, with banks, retailers, and cable and satellite television providers being the worst offenders. A2P SMS makes this possible so that things like notification, verification and one-time passwords (two-factor authentication) are routinely delivered via an encrypted SMS message - anytime, anywhere., 3. SMS is ubiquitous and trusted, Perhaps the greatest strength of A2P SMS is that it’s ubiquitous, it works on every handset, smart and dumb as a native function. SMS also works without the need for an internet (4G) connection. Going back to the Pew Research mentioned above, if half of the 5 billion global mobile users connect via a smartphone, what about the other half? SMS is guaranteed to be delivered to any handset on any…, research, from mobile trade body, MEF, SMS is the most trusted of all enterprise communication channels - almost double the trust levels seen with email or OTT apps. Looking ahead, richer forms of messaging, like RCS, will increase the consumer engagement potential for enterprises, but delivery via A2P will remain the preferred method for reaching the largest possible audience. Why? because consumers and…
Type: Blog Article